"Digital Business Management" gives students the opportunity to qualify for jobs in E-Business. Not only does it strengthen the applicant's position in today's dynamic labor market, but it also increases the chances of being accepted for further post-graduate international education programs.
We acknowledge the cross-discipline character of Digital Business by a variety of cooperations with other institutes and faculties. "Digital Business Management" has its focus on business, therefore it is not the technological background but the managerial aspects that the emphasis is put on.
Recommended Scheme
"Digital Business Management" can be completed in 2 semesters and can be started in both the winter and the summer semester. In the last course, students may write their bachelor thesis.
Summary
Semester
Type
Course Name
Hours
ECTS
Requirements
WS/SS
KS
Digital Business Management: Introduction
2
3
KS Information Processing OR Basics of Business Informatics
WS/SS
IK
Digital Business Planning
2
4
KS Information Processing OR Basics of Business Informatics
WS/SS
KS
New Economy
2
4
KS Markets and Economic Decision Making
WS/SS
IK
Digital Business Management: Projects
2
3
KS Digital Business Management: Introduction
WS/SS
SE
Seminar: Digital Business Management
2
4
KS Digital Business Management: Introduction and IK Digital Business Planning
Courses
KS Digital Business Management: Introduction
Requirements: KS Information Processing OR Basics of Business Informatics
Requirements: KS Information Processing OR Basics of Business Informatics
Contents
Digital business models: Definition(s), Overview, Strategic planning processes in Digital Business (Initiation, Formulation, Implementation, Assessment)
Procedures and methods of strategic and operative Digital Business Planning and Controlling
Methods to support the establishment of new Digital Business companies and Digital Business projects
Digital Business risk-controlling
Creation of business plans in the context of Digital Business
Methodology
All relevant methods of business management (e.g. aspects of strategy, planning, controlling, marketing or entrepreneurship) and business informatics
